Main Street Media
Sample product library

Plans + feeds you can inspect

Five sample local brands. Open the Instagram-style feed, or read the full month with captions and CTAs.

All clickable feeds NorthsideIronPrairieBloomRidge
Starter · $350/mo · Sample

Northside Coffee Roasters

Neighborhood coffee · small-batch roasting

Open clickable feed Jump to calendar

Voice

Warm, unpretentious, neighborly. Short sentences. No corporate fluff.

Theme

September — back-to-routine mornings + maple spice launch

Platforms

Instagram, Facebook

Plan size

12 pieces · 12 posts · ~40% value · 25% promo · 15% BTS · 10% proof · 10% engagement

Full content calendar

1
Day
IGValue Open post ↗

Cold brew isn’t just for July.

Cold brew isn’t just for July. It’s smoother, less acidic, and easy to take to the office. Ask us to pour it over ice — or warm it up as a little-known shop trick. What’s your a.m. order?
Visual: Carousel: 3 tips — brew ratio, ice, storage
CTA: Comment your order
3
Day
IG+FBPromo Open post ↗

Maple spice is back.

Maple spice is back. Limited batch on the bar this week. Espresso, steamed milk, maple, and a little warmth on top. See you at the counter.
Visual: Hero drink photo / cover frame
CTA: Come in today
5
Day
IGBTS Open post ↗

Roastery mornings start early.

Roastery mornings start early. Beans on the cooler, tickets on the rail, playlist already going. If you smell us before you see us — that’s on purpose.
Visual: BTS photo: hopper / hands / cups
CTA: Tag a coffee friend
7
Day
FBEngagement Open post ↗

Team debate:

Team debate: dairy or oat in a maple latte? Vote below — no wrong answers (okay, maybe a few).
Visual: Simple poll graphic
CTA: Vote in comments
9
Day
IGValue Open post ↗

3 ways to make Tuesday nicer

3 ways to make Tuesday nicer: 1) Leave 6 minutes earlier 2) Put the phone away for the first sip 3) Grab a pastry while the case is full We’ll handle #3.
Visual: Carousel tip cards
CTA: Visit this week
11
Day
IG+FBPromo Open post ↗

Friday bean bag special

Friday bag-of-beans special. Take home what we’re brewing this week — whole bean, ground on request. Perfect for the weekend carafe.
Visual: Product still: bag + cup
CTA: Ask in-store
14
Day
IGProof Open post ↗

“Best midweek reset.”

“Best midweek reset.” That’s from a note on the counter last week. We don’t manufacture reviews — we just keep showing up with good coffee. If we’ve earned yours, tell a neighbor.
Visual: Photo: cozy seating / cup
CTA: Share with a friend
16
Day
IGBTS Open post ↗

Meet the bar (not a stock photo)

Meet the bar — not a stock photo. Real tickets, real foam art attempts, real people who remember your name after the second visit.
Visual: Team/bar candid
CTA: Say hi next time
18
Day
FBValue Open post ↗

Office order cheat sheet

Office order cheat sheet: • Large drip for the meeting that should’ve been an email • Oat latte for the 2pm slump • Two pastries if you’re the hero who shares We can have a tray ready — just call ahead.
Visual: Graphic list
CTA: Call ahead for trays
21
Day
IGPromo Open post ↗

Weekend hours

Weekend hours, same corner. Saturday & Sunday: come slow down. Laptops welcome until the brunch crowd claims the good seats.
Visual: Storefront / hours graphic
CTA: See you this weekend
24
Day
IGEngagement Open post ↗

This or that

This or that: pour-over precision or espresso chaos? Tell us your lane.
Visual: Split graphic
CTA: Comment below
28
Day
IG+FBValue Open post ↗

How we keep the feed useful

How we keep the feed useful (not noisy): • Real drinks we actually serve • Hours and specials when they matter • A little neighborhood personality That’s the plan — every month.
Visual: Brand board / flat lay
CTA: Follow for weekly specials
Growth · $550/mo · Sample

Iron Room Fitness

Strength training for real schedules

Open clickable feed Jump to calendar

Voice

Direct, encouraging, zero bro-toxic. Coach energy.

Theme

Consistency month — show up 8 times

Platforms

Instagram, Facebook, Google Business Profile

Plan size

20 pieces · 20 posts across IG/FB/GBP · Growth tier includes reply guidelines + review drafts

Engagement guidelines

  • Reply to comments within business hours in coach voice
  • DMs: answer class times, intro offer, parking; never medical claims
  • Hate/spam: hide/delete; escalate threats

Google Business extras

  • Weekly GBP post mirroring the main offer
  • Review response drafts for 5-star and critical reviews
  • Photo refresh checklist (floor, coaches, equipment)

Full content calendar

1
Day
IGValue Open post ↗

The first week is supposed to feel awkward.

The first week is supposed to feel awkward. New movements, new people, new baseline. Show up anyway — competence comes after reps.
Visual: Reel cover: empty rack / open floor
CTA: Book a free intro
2
Day
GBPPromo Open post ↗

New here? Start with an intro.

New to Iron Room? Start with a coach-led intro. We’ll map a simple plan to your schedule — no hard sell.
Visual: GBP short post
CTA: Call or book online
3
Day
IGEngagement Open post ↗

Poll: morning or evening lifter?

Poll: morning strength or evening reset? We’re staffing both. Tell us where you live on the clock.
Visual: Story poll + feed mirror
CTA: Vote
5
Day
IG+FBBTS Open post ↗

Coaches write the whiteboard before you arrive.

Coaches write the whiteboard before you arrive. Warm-up, strength, accessory, done. You just bring shoes and honesty.
Visual: BTS: whiteboard
CTA: See weekly schedule
7
Day
IGValue Open post ↗

3 signs you’re recovering well

3 signs you’re recovering well: 1) Sleep isn’t optional anymore 2) You want another session 3) Everyday stuff (kids, stairs, groceries) feels easier Training should help life — not wreck it.
Visual: Carousel
CTA: Save for later
8
Day
FBProof Open post ↗

Member note (shared with permission format)

We love notes like: “I can carry the groceries in one trip now.” That’s the kind of strength we care about. (Always ask before sharing a member’s story.)
Visual: Quote card
CTA: Start your intro
10
Day
IGPromo Open post ↗

8-session punch pack

Consistency > intensity. Our 8-session punch pack is built for real calendars — use it in 4 weeks or 8. Show up; we’ll coach the rest.
Visual: Offer graphic
CTA: DM “PACK”
11
Day
GBPValue Open post ↗

Parking + first visit

First visit tips: arrive 10 minutes early, wear stable shoes, tell your coach about old injuries. We’ve got water and a plan.
Visual: GBP post
CTA: Get directions
12
Day
IGBTS Open post ↗

Plate math, not ego math

Plate math, not ego math. We load what you can move well. Progress is recorded — so you can see it when motivation is quiet.
Visual: Detail shot: plates / clipboard
CTA: Book intro
14
Day
IG+FBEngagement Open post ↗

What’s the biggest barrier?

What’s the biggest barrier to training right now? A) Time B) Soreness C) Not knowing what to do D) Starting over Comment the letter — we’ll post solutions this week.
Visual: Question graphic
CTA: Comment A–D
15
Day
IGValue Open post ↗

Solution: time

If you answered TIME: You don’t need 90 minutes. A focused 45 with a written plan beats a wandering hour. That’s how our sessions are built.
Visual: Tip card
CTA: See class lengths
17
Day
IGPromo Open post ↗

Bring a friend week

Bring-a-friend week. Members can bring one guest free to a coached session (limit applies). Community makes consistency easier.
Visual: Duo training visual
CTA: Members: ask front desk
18
Day
FBBTS Open post ↗

Floor reset at close

Floor reset at close. Chalk wiped, plates put back, tomorrow already staged. A calm room is a better workout.
Visual: End-of-day photo
CTA: Tour the gym
19
Day
GBPPromo Open post ↗

Weekend morning sessions

Weekend morning sessions are open for drop-in and packs. Check the weekly schedule online or on our door.
Visual: GBP
CTA: Book now
21
Day
IGProof Open post ↗

Form first

Form first. We’d rather you lift less with great positions than chase numbers that leave you sidelined. Longevity is the flex.
Visual: Coaching cue graphic
CTA: Try an intro
22
Day
IGValue Open post ↗

Mobility that doesn’t waste your session

Mobility that doesn’t waste your session: 2–3 moves that match today’s lifts — not a 25-minute yoga detour unless that’s the point of the day.
Visual: Reel cover / carousel
CTA: Ask a coach
24
Day
IG+FBEngagement Open post ↗

Caption this whiteboard

Caption this whiteboard. Best answer gets bragging rights and a free guest pass.
Visual: Whiteboard photo
CTA: Comment below
26
Day
IGPromo Open post ↗

Intro offer reminder

Still thinking about starting? Book the free intro. 25 minutes, clear next steps, zero guilt trip.
Visual: Simple CTA cover
CTA: Link in bio / call
28
Day
FBValue Open post ↗

How we measure a good month

How we measure a good month (for you): • Sessions completed • Sleep and energy • Something in life getting easier Followers are nice. Capability is better.
Visual: Brand statement card
CTA: Come train
30
Day
IGBTS Open post ↗

Closing the month

Closing the month grateful for everyone who walked in the door. Next month’s programming drops on the board Monday. See you under the bar.
Visual: Wide floor shot
CTA: Check schedule
Local Presence · $750/mo · Sample

Prairie Dental Co.

Family & cosmetic dentistry — calm, clear, local

Open clickable feed Jump to calendar

Voice

Calm, expert, reassuring. No fear marketing. No miracle claims.

Theme

Back-to-school checkups + sensitivity education

Platforms

Instagram, Facebook, Google Business Profile, Email newsletter (1x), One-page site outline

Plan size

20 pieces · 20 posts + GBP + email + one-page site outline · Local Presence tier

Local Presence extras

August at Prairie Dental — checkups, sensitivity tips, and how to book

Text/email request after hygiene visits; GBP + FB monitoring; response drafts within 48h

Full content calendar

1
Day
IGValue Open post ↗

Sensitive to coffee?

Sensitive to coffee? You’re not alone. Temperature sensitivity is common — and worth mentioning at your next visit if it’s new or getting worse. Save this for later.
Visual: Soft educational carousel
CTA: Book a checkup
2
Day
GBPPromo Open post ↗

New patients welcome

New patients welcome. Easy parking, clear explanations, and a team that doesn’t rush your questions.
Visual: GBP post
CTA: Call to book
3
Day
FBValue Open post ↗

Back-to-school dental checklist

Back-to-school dental checklist: • Checkup if it’s been 6+ months • Mouthguard talk for contact sports • Easy after-school snack ideas that are kinder to enamel Parents — you’ve got this.
Visual: Checklist graphic
CTA: Schedule online
5
Day
IGBTS Open post ↗

Sterile isn’t glamorous. It’s everything.

Sterile isn’t glamorous. It’s everything. Here’s a peek at how we prep rooms between patients — because trust is built in the details you don’t always see.
Visual: BTS: clean operatory
CTA: Tour on your visit
7
Day
IGEngagement Open post ↗

Question

Honest question: what makes you put off booking a dental visit? Time · Cost worries · Anxiety · “I’ve been fine” Comment the one that hits — we’re listening (and we’ll post helpful answers, not lectures).
Visual: Question card
CTA: Comment below
8
Day
FBValue Open post ↗

If anxiety is the blocker

If anxiety is the blocker: tell us when you book. We can explain every step, plan breaks, and go at a pace that feels safer. You’re in control of the stop sign.
Visual: Reassuring graphic
CTA: Call us
10
Day
IGPromo Open post ↗

Fall checkup openings

Fall checkup openings are on the board. Morning and after-work slots available this month. One appointment now beats a surprise later.
Visual: Calendar/CTA cover
CTA: Book your spot
11
Day
GBPValue Open post ↗

What to bring to a first visit

First visit? Bring ID, insurance card if you have one, and a list of medications. Arrive 10 minutes early for paperwork — or fill forms online if we’ve sent them.
Visual: GBP
CTA: Get directions
12
Day
IGValue Open post ↗

Myth: whitening ruins enamel

Myth: whitening always ruins enamel. Truth: professional guidance matters. Over-the-counter overuse can irritate; a tailored plan is safer. Ask us what’s appropriate for your teeth.
Visual: Myth vs fact carousel
CTA: Ask about options
14
Day
IG+FBProof Open post ↗

How we handle reviews

How we handle reviews: we read every one. Kind words make our day; critical ones help us improve. If something’s off, call us first — we’d rather fix it than win an argument online.
Visual: Simple brand card
CTA: Leave a Google review if we earned it
15
Day
EmailValue Open post ↗

Monthly newsletter outline

Subject: August at Prairie Dental 1) Back-to-school checkup reminder 2) Sensitivity tips (coffee/ice) 3) Meet a team member 4) One-click booking link 5) Office hours / holiday note Tone: helpful neighbor, not salesy.
Visual: Email layout
CTA: Book from the button
16
Day
IGBTS Open post ↗

Meet the front desk

Meet the front desk — the people who fight insurance faxes so you don’t have to. Say hi at your next visit; they make the whole place run.
Visual: Team photo style frame
CTA: Call with questions
18
Day
FBValue Open post ↗

Kids’ first visit

Kids’ first visit doesn’t have to be scary. We explain tools in plain language, keep the first visit positive, and give parents a clear plan. Curiosity > fear.
Visual: Friendly graphic
CTA: Book a child visit
19
Day
GBPPromo Open post ↗

Evening hours this week

Evening hours available this week for checkups. Book by phone or online.
Visual: GBP
CTA: Schedule
21
Day
IGValue Open post ↗

3 enamel-friendlier snacks

3 enamel-friendlier snacks: 1) Cheese + fruit 2) Yogurt 3) Crunchy veggies Constant sugary sipping is tougher on teeth than a single dessert with water after.
Visual: Carousel
CTA: Share with a parent
23
Day
IGPromo Open post ↗

Cosmetic consults

Curious about whitening or a smile consult? Start with a conversation — options, timeline, and what’s realistic for your teeth. No pressure, no scripts.
Visual: Calm clinic visual
CTA: Request a consult
24
Day
FBEngagement Open post ↗

Poll

Poll: do you prefer early morning appointments or end-of-day? We’re staffing to match real life.
Visual: Poll
CTA: Vote
26
Day
IGValue Open post ↗

After a cleaning

After a cleaning: light sensitivity can happen. Lukewarm water, soft brush, and giving it a day usually helps. Call us if something feels off — that’s what we’re here for.
Visual: Tip card
CTA: Call with concerns
28
Day
IG+FBBTS Open post ↗

End of month gratitude

End of month gratitude for patients who ask questions, show up for cleanings, and trust us with their families. See you next month — your future self keeps better notes than you think.
Visual: Warm clinic photo
CTA: Book ahead
30
Day
SiteLocal Presence Open post ↗

One-page site CTA block

Site hero copy draft: “Dentistry that explains before it drills.” Sub: Family & cosmetic care with clear plans and calm visits. Button: Book as new patient · Call now
Visual: One-page hero
CTA: Book
Starter · $350/mo · Sample

Bloom & Stem

Same-day flowers · local delivery

Open clickable feed Jump to calendar

Voice

Warm, romantic, practical. Short and sensory.

Theme

Late summer color · weekday gifting · wedding teaser

Platforms

Instagram, Facebook

Plan size

12 pieces · 12 posts · product beauty + occasions + BTS arranging

Full content calendar

1
Day
IGPromo Open post ↗

This week’s cooler is loud.

This week’s cooler is loud — coral, cream, and a little chaos. Same-day delivery before noon. Tell us the occasion; we’ll build the rest.
Visual: Cooler wide shot
CTA: Order today
3
Day
IGValue Open post ↗

How to make blooms last longer

How to make blooms last longer: 1) Fresh cut at an angle 2) Clean vase, clean water 3) Keep them cool overnight Save this for your next bouquet.
Visual: Tip carousel cover
CTA: Save post
5
Day
IGBTS Open post ↗

Hands before the ribbon

Hands before the ribbon. Every arrangement starts as a pile of stems and a rough sketch. Then it becomes someone’s apology, celebration, or Tuesday surprise.
Visual: Hands arranging
CTA: Tag someone who deserves flowers
7
Day
FBEngagement Open post ↗

Poll: bright & bold or soft & muted?

Poll time: bright & bold or soft & muted for a birthday bouquet? Comment BOLD or SOFT — we’ll post a recipe for the winner.
Visual: Split color graphic
CTA: Comment BOLD or SOFT
9
Day
IGPromo Open post ↗

Weekday gifting exists.

Weekday gifting exists. You don’t need a holiday to send something beautiful. Local delivery windows open all week.
Visual: Wrapped bouquet
CTA: Send flowers
11
Day
IGProof Open post ↗

“They cried happy tears.”

“They cried happy tears.” That’s the text we got after a Thursday delivery. We don’t invent reviews — we just keep making work worth talking about.
Visual: Doorstep-style bouquet
CTA: Order for someone
14
Day
IG+FBValue Open post ↗

Occasion cheat sheet

Occasion cheat sheet: • Just because → mixed seasonal • Apology → soft neutrals + note • Congrats → bold color block • Sympathy → calm whites/greens (ask us) Not sure? Reply with the vibe.
Visual: List graphic
CTA: Message us
16
Day
IGBTS Open post ↗

Shop open, cooler full

Shop open. Cooler full. Playlist on. Walk-ins welcome — or order ahead if you want something specific.
Visual: Shop interior
CTA: Visit / order
18
Day
FBPromo Open post ↗

Wedding flower consults

Wedding flower consults are open for fall dates. We’ll talk budget, seasonality, and what actually photographs well — no pressure package dump.
Visual: Bridal-style arrangement
CTA: Book a consult
21
Day
IGEngagement Open post ↗

Caption this arrangement

Caption this arrangement. Best line gets bragging rights and 10% off a future order .
Visual: Hero bouquet
CTA: Comment below
24
Day
IGValue Open post ↗

What “seasonal” actually means

What “seasonal” actually means here: stems that look alive this week, not forced from halfway around the world when local color is better. Ask what’s singing right now.
Visual: Wild seasonal mix
CTA: Ask what’s fresh
28
Day
IG+FBPromo Open post ↗

Friday pickup window

Friday pickup window is the move. Order by Thursday 3pm, grab on your way home, look like you planned it for weeks.
Visual: Wrapped ready-to-go
CTA: Order for Friday
Growth · $550/mo · Sample

Ridge Barber Co.

Sharp cuts · easy booking · no attitude

Open clickable feed Jump to calendar

Voice

Confident, clean, friendly. No bro-toxic slang overload.

Theme

Back-to-routine cuts · fade education · Saturday scarcity

Platforms

Instagram, Facebook, Google Business Profile

Plan size

16 pieces · 16 showcase posts + GBP · booking CTAs · engagement

Engagement guidelines

  • Reply to style questions with barber-safe advice (no medical)
  • DMs: send booking link, hours, pricing ranges you approve
  • Never argue in comments; move heat to DM/phone

Google Business extras

  • Weekly GBP post with hours + booking CTA
  • Review response drafts within 48h
  • Photo refresh: chairs, cuts (consented), storefront

Full content calendar

1
Day
IGPromo Open post ↗

Saturday slots go first.

Saturday slots go first. Book the chair midweek if you want the weekend cut. Link in bio.
Visual: Shop chair hero
CTA: Book online
2
Day
GBPValue Open post ↗

Walk-ins vs booking

Walk-ins welcome when we can. Booking online is the sure thing — especially Thu–Sat.
Visual: GBP post
CTA: Book / call
3
Day
IGBTS Open post ↗

Tools before the first client

Tools before the first client. Clean station, fresh blades, coffee on. That’s how the day should start.
Visual: Tools flat lay
CTA: See hours
5
Day
IGValue Open post ↗

Fade vs taper — plain English

Fade vs taper — plain English: • Fade: blends to skin • Taper: cleans the edges, keeps more length Bring a photo either way. We’ll translate it to your hairline.
Visual: Education carousel cover
CTA: Save this
7
Day
IG+FBProof Open post ↗

“Finally found my barber.”

“Finally found my barber.” That’s the goal. Consistency > one lucky haircut. Book the same chair when you can.
Visual: Clean cut detail
CTA: Book your barber
9
Day
IGEngagement Open post ↗

Team poll

Team poll: skin fade or scissor crop for fall? Comment FADE or CROP.
Visual: Split style visual
CTA: Comment
11
Day
FBPromo Open post ↗

Weekday open chairs

Weekday open chairs = shorter wait, same cut quality. If Saturdays are chaos, Tuesday is your friend.
Visual: Shop interior
CTA: Book a weekday
12
Day
GBPPromo Open post ↗

Online booking

Book online 24/7. Pick your barber, pick your time, show up ready.
Visual: GBP
CTA: Book now
14
Day
IGBTS Open post ↗

Meet the chair

Meet the chair — where the plan happens. Tell us how you wear your hair on Monday mornings, not just how it looks in a photo.
Visual: Chair detail
CTA: Book consult cut
16
Day
IGValue Open post ↗

Between-cut care

Between-cut care: • Wash less if your scalp allows • Light product > helmet wax • Come back before it “fixes itself” Maintenance is cheaper than restarts.
Visual: Tip card
CTA: Ask your barber
18
Day
IG+FBPromo Open post ↗

Father & son hour

Father & son hour — select weekday evenings. Two chairs, one visit, less calendar chaos.
Visual: Duo-friendly shop shot
CTA: Ask to book pair
20
Day
IGBTS Open post ↗

End of day reset

End of day reset. Floor clean, tools oiled, tomorrow already staged. A sharp shop makes a sharp cut.
Visual: Shop closing vibe
CTA: Visit us
22
Day
FBEngagement Open post ↗

What do you always forget to say?

What do you always forget to tell your barber until it’s too late? We’ll go first: “Keep the top heavier than last time.”
Visual: Question graphic
CTA: Comment yours
24
Day
IGPromo Open post ↗

First-time clients

First time here? Come 5 minutes early, bring a couple reference photos, and tell us your morning routine. We’ll build a cut you can actually live with.
Visual: Welcome shop shot
CTA: Book first visit
26
Day
GBPValue Open post ↗

Parking + hours

Parking on the side street. Hours on Google. Booking link in our profile. Questions? Call — we pick up.
Visual: GBP
CTA: Get directions
28
Day
IGProof Open post ↗

Craft over trends

Craft over trends. We’ll do the viral cut if it fits your head shape. If it won’t, we’ll tell you before the clippers start.
Visual: Detail finish
CTA: Book with confidence
Reporting

Monthly report template

Filled only with your real analytics once accounts are connected.

Reach & impressions
From your connected accounts.
Engagement
Real reactions, comments, saves, shares.
Top posts
What actually worked.
Next month
Repeat / cut / test.